BOSS LEVEL THINKING

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Art Direction/ Brand Identity

Research Consultancy

APPROACH

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BLT wanted a retro, 80’s video game style to cut through their harder research work, introducing playfulness and relatability into their brand.

A 3 part hierarchical logo set was created for BLT, allowing them to use their extended business name, acronym or logomark separately. Brand elements such as full scale deck templates and print materials were also supplied.

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